Our first look leaned towards a classic editorial style that showcased Kal in a more serious tone. The white seamless gave us the opportunity to play with more natural light as a metaphor for warming up. We also brought in light props to bring the show’s global theme to the forefront.

Our third scene leaned more experimental, playing with a two-toned fabric backdrop and gel lighting to create an effect reminiscent of fire. We wanted to become more literal in our presentation of the concept. Ultimately, the Bloomberg team selected these shots for the key art.