Client
Dopt
Year
2022
Services
Branding, Website Design

Introducing Dopt: A complete developer toolkit to easily build in-product user flows.

PROJECT OVERVIEW

Dopt is a set of APIs and SDKs that help developers create tailored product onboarding, feature discovery, and announcement experiences — all while enabling the entire team with visibility and control to orchestrate who should see what, when.

When Dopt needed a new brand to unlock their brand’s potential, they partnered with Planthouse and Design LOL. Working with Creative Director Shane Zucker, we developed a flexible brand that was just as playful as the team building it.

The visual identity is constructed to be bold and playful, and uses a unique dropshadow to hint at the product’s connection between the layers of the UI. We developed a flexible system that allowed the logo to work in both filled and outlined states, along with being stackable to create a secondary logo.

Dopt is a set of APIs and SDKs that help developers create tailored product onboarding, feature discovery, and announcement experiences — all while enabling the entire team with visibility and control to orchestrate who should see what, when. The Dopt Block system is built as a fun and playful way to express the brand’s personality while hinting at the product.

Blocks can be used to convey action statements that reveal some of the product’s abilities. Blocks can be used with gestures to further tell interesting stories.

We also crafted a custom set of illustrated icons and gestures that help to indicate actions by users, such as clicking, grabbing, approving, or just vibing.

Creative Director: Shane Zucker (Design LOL)
Design: Marcelo Hoff, Rebecca Brooker
Development: In-house at Dopt



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